My Google Ads Specialist Experience and How I run ads (2026 Update) | ROAS-Focused Paid Search

Hanzel Lacida, founder of ZELDIGITAL, specializes in managing Google Ads for DTC brands and lead generation businesses with a focus on return on ad spend (ROAS). He emphasizes building scalable, performance-based ad systems with disciplined control, clear communication, and accountability for results rather than activity tracking. His approach involves working under clear contracts and aligning incentives around outcomes to drive consistent profitability.