Setting Up Enhanced Meta E-commerce Tracking in Google Tag Manager

Introduction and Overview

Importing the Template into Google Tag Manager

Configuring Facebook Pixel and Triggers

Setting up E-commerce Event Triggers

Testing E-commerce Events on Store

Reviewing Event Tracking and Credits

Ben Long demonstrates how to set up enhanced meta e-commerce tracking in Google Tag Manager using a template created by Jab Jab Online Marketing. He walks through importing the template, configuring the Facebook pixel, setting triggers with regex for e-commerce events, and testing the setup on his store to ensure events like add to cart and initiate checkout are correctly sent to Meta.